Functional practices marketing and sales

WHAT ARE YOUR CUSTOMER NEEDS AND BEHAVIORS? WHAT ARE THE WHITE SPACES WHERE COMPETITORS ARE NOT STRONG? HOW CAN YOU REPOSITION YOUR BRAND TO CAPTURE THESE NEEDS BETTER THAN COMPETITORS? HOW TO OPTIMIZE YOUR PRICING STRUCTURE YET NOT ALTER CUSTOMER PERCEPTION? WHAT ARE THE MOST IMPORTANT CUSTOMER SATISFACTION TOUCH POINTS AND WHAT SHOULD YOU FIX TO OFFER A PREMIUM CUSTOMER EXPERIENCE?

At Strategy Labs, we have the necessary breadth and depth in the following areas:

Marketing strategy and branding

We help clients to refocus their marketing effort to increase customer demands, build brand loyalty and trust.

Consumer insights

We help clients understand the real customer needs and behaviors, discover how their needs are underserved and provide recommendations to capture these opportunities.

Product and category management

We help to streamline your value proposition by identifying product and category inefficiencies.

Pricing

We identify opportunities to grow revenues through price structure optimization, better monitoring or consistent execution.

Customer experience

We work with clients to prioritize customer touch points, measure gaps and uncover the actions to drive customer experience.

Marketing ROI

We help to decrease marketing spend at the same time improving reach and quality.

Sales and channel effectiveness

We help companies identify bottlenecks in their sales organizations to achieve measurable sales improvement.

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