industry tailored solutions retail

STRATEGY LABS HELPS RETAIL CLIENTS TO ACHIEVE COMMERCIAL EXCELLENCE THROUGH INNOVATIVE FORMATS. WE WORK WITH OUR CLIENTS TO FORMULATE STRATEGY, OPTIMIZE STORE FOOTPRINT, REBRAND, REDESIGN FORMATS, IMPROVE PRICING AND BUILD CUSTOMER LOYALTY.

Retail specific solutions

Pricing

Pricing is one of the levers that can yield the largest impact: 5% increase in average pricing level implies double profits (at 5% profit margin). Excellence in pricing in the first place requires excellence in pricing execution: clear roles and processes. However the real tangible results are achievable via scientific price point setting and promotional strategy design.

Loyalty

More often than not, loyalty cards erode retailer margins instead of building actual customer loyalty. By combining scientific approach to analyze loyalty card data with customer insights we help retailers translate data into actions that increase frequency and size of purchase.

Category management

Category management stretches far beyond from the actual assortment formation to capability building of front line staff. Leveraging consumer insights and transaction level data, building in-house category capabilities, we are able to optimize your assortment and layout to induce your customers purchase more than before.

Format strategy

Redefining retail format is the most important exercise for a retailer: success of the format is a critical factor determining whether customers will visit and shop in your store. We at Strategy Labs will take a structured approach to derive recommendations on the layout, essential traffic drivers, in-store movement and general look and feel of the store.

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  • 5% increase in average pricing level implies 100% increase in profit (at 5% profit margin)