MARKETING & SALES

At Strategy Labs, we have the necessary breadth and depth in the following areas:

BRANDING & CONSUMER-CENTRIC GROWTH

We help clients better understand sources of their customer demand and build brands with the right emotional, functional, and technical attributes to capture and nurture that demand. Read more how we helped our client to reshape their brand's strategy.

PRODUCT AND CATEGORY STRATEGY

We help clients optimize their product portfolios through a rigorous assessment of growth potential and profitability of individual product groups.

PRICING AND REVENUE MANAGEMENT

We identify opportunities to grow revenues through price optimization, based on a nuanced understanding of consumer price elasticity and sales channel economics.

SALES & CHANNEL EFFECTIVENESS

We help companies better understand their channels in terms of both growth and profitability, prioritize them into an optimal channel portfolio and design commercial structures to incentivize partners for profitable growth.

CUSTOMER EXPERIENCE & SERVICE MANAGEMENT

We work with clients to prioritize customer touch points, measure gaps and uncover the actions to drive customer experience.

RETURN ON MARKETING INVESTMENT

We help improve the effectiveness of marketing spend by deploying tools to understand relative effectiveness of marketing channels and prioritize spend allocation for maximum return.

GET IN TOUCH

Ignas Aničas

ASSOCIATE PARTNER

Ignas Aničas has more than 7 years of Management Consulting experience working with clients ranging from small companies to global banks, governmental institutions and large state-owned enterprises delivering projects with varying scope and complexity locally as well as in countries such as Denmark, Kazakhstan, Georgia and Albania.

He has delivered complex organizational change projects and also has experience with investment attraction, EU structural funds, R&D projects

ignas.anicas@strategylabs.lt